ユニクロがアップルから学んだ3つの教訓 - (page 2)

註7：滝沢直己氏のコメント

Uniqlo's creative director, Naoki Takizawa, a former Issey Miyake chief designer, tells this story about the first time he met Yanai: "I had been trained to imagine specific customers when I designed an item - their demographics, their income levels, their lifestyles. But Yanai-san said he didn't want a fashion designer who defines target customers. 'Leverage your competence for the mass public!' he told me. It's why he made Uniqlo's slogan 'Made For All.' He wanted me to think about the Apple iPhone, which wasn't made for a certain customer but was, instead, about creating a perfect product. It's for everyone. It's effective and reliable. But its design scheme still gives it strong branding. He wanted me to achieve the same thing with clothes."

This Man Wants to Clothe the Plant - WSJ

なお、滝沢直己氏については、同氏のウェブサイトに「ISSEY MIYAKE ( Men's & Women's ) のデザイナーに就任」「株式会社ユニクロのイノベーションプロジェクトにデザインディレクターとして参画」といったプロフィールがある。

註8：ロン・ジョンソンの言葉

Even before Johnson signed on, he challenged Jobs over a fundamental aspect of Apple's new outlets. "He said it'll be a store for creative professionals," Johnson recalls. "I said, 'Well, then I'm not coming. If you want to be a store for all Americans, sign me up.' " Johnson envisioned a place where the experience was as important as the products themselves.

Ron Johnson: Retail's new radical - Fortune

註9：今年出荷される半導体の1/10をアップルが購入するという予測

IHSアイサプライの予測。購入金額は、2位サムスンのほぼ倍近い280億ドル相当になるという。

Apple spends a whopping $28 billion a year buying semiconductors for the millions of tablets, phones and computers it produces according to estimates released from IHS iSuppli, a research firm. That puts Apple far and away the largest buyer of silicon.

出典：IHS iSupply

Apple is expected to buy almost 1 of every 10 chips sold worldwide this year - GigaOM

註10：ファストファッションではない

As the brand grows in the U.S., it has drawn comparisons to Zara and H&M. But Uniqlo is not, in fact, "fast fashion" (even though Yanai's umbrella company - which has additional holdings in Theory, Helmut Lang and the French chains Comptoir des Cotonniers and Princesse Tam Tam - is registered under the name Fast Retailing Co., Ltd.).

A brand like Zara attempts to chase trends, reacting nimbly season after season. When an unanticipated mini-fad for purple crocheted tops emerges, Zara will scramble to move a new item from the factory floor to store shelves in about two weeks. Uniqlo employs a nearly opposite supply-chain strategy: It places gargantuan orders up to a full year in advance, allowing it to negotiate rock-bottom costs for high-quality work. It then passes on those savings to its customers.

This Man Wants to Clothe the Plant - WSJ

註11：アップルという成功例

For the year, the Company reported net income of $69 million on revenues of $6.21 billion compared to net income of $65 million on revenues of $5.74 billion in 2002.

Apple Reports Fourth Quarter Results - Apple（2003年10月）

"We are thrilled with the very strong finish of an outstanding fiscal 2011, growing annual revenue to $108 billion and growing earnings to $26 billion," said Tim Cook, Apple's CEO. "Customer response to iPhone 4S has been fantastic, we have strong momentum going into the holiday season, and we remain really enthusiastic about our product pipeline."

Apple Reports Fourth Quarter Results - Apple（2011年10月）